Keep in mind that the creation of posts and
8 billion users) and in France (40 million users per month!). However, do B2B companies have an interest in investing in it? Yes, if it involves approaching professional profiles who are more present on this type of network. Facebook is also ideal for gaining global notoriety and calculating it easily. The network therefore offers numerous formats (organic and advertising) and measurement tools dedicated to professionals. Likewise, it gives businesses the ability to do retargeting.An instantaneous network Twitter is the social Phone Number Data network of immediacy. The buzz there is flashy and primarily concerns opinion leaders, journalists, experts and influencers. So it all depends on your target. To use Twitter in B2B, it is better to turn to its very well targeted advertising solutions according to the preferred subjects of users of this network. This is all the more interesting as the advertisements appear in the feed naturally, which is more easily engaging.
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Likewise, it is possible to like or retweet these same posts. However, the risks of Twitter concern the large number of accounts with pseudonyms and therefore the lack of possibilities for interesting contacts and lead generation. various content in a B2B Social Media strategy must also be accompanied by marketing automation tools and results measurements. This way you can stand out from the competition! Do you want to gain visibility on social networks to generate new leads? WebConversion, a B2B inbound marketing agency, supports you in implementing a formidable digital strategy!Today, up to 80% of the B2B purchasing journey takes place without contacting a seller or supplier.
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