We will also see more exclusive
Transmedia Campaigns With the increase in the number of digital platforms, transmedia communication has become essential in company campaigns. During , we will see, by brands, greater use of these techniques to achieve greater interaction with users and achieve top of mind.or premium content for loyal users and fans of content from specific companies. The era of empathy This year , trust and authenticity will be valued, especially when we talk about communication. In fact, we could say that corporate language as we knew it is dead, and empathy is what we expect from our leaders in the coming years.Adopting an empathetic stance allows management to build trust Denmark WhatsApp Number Data both internally and externally. Technology to scale communication Technology will continue to set communication trends for Every year new tools appear that allow you to segment, reach a larger audience and get to know them better. For example, CRM tools . There are also tools to connect with journalists, to find out their interests or even portals where they publish their needs. In short, technology brings all aspects of communication closer to the brand .
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It allows you to know and access information to make the best decisions based on this data. Measuring engagement with the public will be essential for any strategy. The rise of local To truly engage audiences, communications must be focused, above all, on the local public. Brands must be able to speak the local language and do so in a way that has social and cultural impact. One company that has always led the way in this regard over the last few years is Skoda with its “Made for Ireland” campaign.
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