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Social media experts need to know when to use the appropriate hashtag or emoji, what tags or markings to use, or where to direct recipients to. ) Carrying out planned posts and publications (content planning) - the responsibilities of the content manager include maintaining a calendar of pre-planned posts or content that will be published. Following a schedule allows you to post regularly at a specific time. This is important if we want to publish when a specific target group is most often on the portal. Moreover, a calendar with a content plan can also be used to communicate with other departments of the company.
Tools and platforms that allow content to calendar, schedule, and automate photo editing servies the publishing of posts include: Hootsuite , buffer , sproutsocial , and loomly . ) Use Social Channel Marketing Tools - It is good practice for a social media specialist to manage the publication of posts on social networks. For example, Facebook Business Manager is a tool for granular content management on corporate Facebook and Instagram. ) Collaboration with graphic designers - communication with the graphic design department is an integral part of the work of a content manager, especially in a large company or creative agency. For example, a social media specialist creates text and consults graphics on where it should be placed in the graphic. That is why a sense of composition and knowledge of design trends is so necessary in this project.
Moderating Discussions - There is a reason why a social media expert is called a communications specialist or community manager in many companies. One of the daily tasks of almost every social media professional is initiating and moderating discussions with the company's clients or the brand's industry community. This is often done in thematic groups (for example, on Facebook or LinkedIn). The social media specialist's job is also to regularly respond to comments and questions under posts on the company's fan page.
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發表於 2023-10-9 17:30:59