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When you optimize your title for sharing on social media, different rules apply. Headlines between 8-12 words receive the most shares on Twitter on average. For Facebook you will have to stay between 12-14 words because these headlines receive the most likes on average.

In general, eight-word headlines have a CTR that is 21% higher than other titles according to a study by Outbrain .

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At first you might think of a title like this. 'Did you think social media is only for children? Here are 10 statistically based arguments that will prove to you that it isn't so.
You can easily shorten a title without it losing its value. Therefore, always use tip one first, namely a working title.




For example, you can easily create the following title from the above content title, without losing power. You could even say that the title has only become more powerful.

'10 arguments that prove that social media is not just for children'.

6. The use of numbers
Attracting attention can also be done by using numbers. Using a number in your title or headline quickly gives the reader the thought 'this could be important'. Using numbers as digits works better than numbers written as words. So for example: 11 reasons to… instead of eleven reasons to…