But most people searching for this topic

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Won’t be familiar with many Google sheets functions. They just want something that can do the job for them: seo template ranking 1 So, before you start outlining a new piece of content, look at the top-ranking pages to infer the search intent. Recommended reading: Searcher Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing For 3. Use semantic HTML Before we were able to progress to semantic search, we had to start making the shift towards a semantic Web. The original concept of WWW could be interpreted as standardized interlinked documents with no explicit meaning. By now, it should be clear that we need meaning. And it all starts with your basic HTML.


Compare the following HTML elements: semantic search 1 Semantic HTML adds meaning to the Special Data code so machines can recognize navigation blocks, headers, footers, tables, or videos. HTML5 provides the most semantic elements, which most modern CMS themes already use. If yours doesn’t, there’s usually a plugin you can use to add them. But semantic HTML is still quite limited. While it says, “this is a table, this is a footer,” it doesn’t convey the meaning of the actual content. That’s why we schema markup. 4. Use schema markup Schema markup is an additional way of marking up your pages. It’s also referred to as structured data, which can be described as a common semantic framework for the Web.




Schema.org vocabulary contains hundreds of types that are associated with properties. You can use these to markup your content in a way that’s easy for Google to understand without complex algorithms. For instance, it would be easier for Google to extract meaning from structured content like this: cooking time: 20 minutes calories: 80 … than from natural language like this: It will take 20 minutes to make the pancakes. Even better, these are low-calorie pancakes—around 80 per serving. So when a user wants to know how long it takes to cook a pancake, or how many calories it has, Google can serve the information in the best way. FURTHER READING What is Structured Data? And Why Should You Implement It? Rich Snippets: What Are They and How Do You Get Them? 5.