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65% of users click on ads when making purchases. Paid search accounts for 39% of the digital advertising that businesses use. Paid search ads can increase brand awareness by up to 80%. 42% of consumers say that they trust paid ads. On average, SMBs invest 7x more into PPC than they do into SEO. 50% of users can’t distinguish between paid and organic search results. Businesses that use Google Ads earn (on average) $8 for every $1 spent. 84% of advertisers either use or plan to use Google Ads. 65% of small- to medium-sized businesses (SMBs) run PPC campaigns. Google Shopping Ads generate 85.
3% of all clicks on Google Ad campaigns. PPC ads can be 5x more effective on mobile Belgium Phone Number Data devices than on desktop ones. The average conversion rate of PPC is 50%. The top three paid ads on a search results page receive 46% of the clicks. 19% of businesses identify PPC as their most profitable marketing channel. The average CTR for an ad in first position is 6.3%. Personalized ads drive 30% more sales than non-personalized ones. The average conversion rate for PPC overall is 2.35%. People who click on paid search ads are more likely to make purchases than those who click on organic results.

43% of advertisers say that lead generation is their main reason for using Google Ads. Social media statistics Sites like Facebook and Instagram are some of the best places to reach your target audience, no matter what you sell. That’s why social media marketing is an important marketing strategy. statistics to help you improve your marketing campaigns: There are an estimated 5.17 billion social media users across the globe. 75% of Internet users research brands on social media. Instagram ads reach almost 30% of all Internet users. 94% of Internet users have social media. 71% of people who have a positive brand interaction on social media will recommend that brand to friends and family.
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