The local content distributed

HongKongPhone

Xiaohongshu’s local content creators to create revenue. Previously, some service providers told us that store explorers on Xiaohongshu had switched to Douyin during the bonus period of Douyin Life Service. 5. New business development possibilities This new way of entry may bring new opportunities to Xiaohongshu’s local life. It weakens the reality that Xiaohongshu has no advantage in low-price group buying and avoids direct competition with Meituan and Douyin. At the same time, it uses fun and interactivity to increase the possibility of premiums and increase the complexity of price comparisons.


The actively explored content distribution method also protects the creative desire of UGC users – this is the most differentiated value of Xiaohongshu’s local life. Secondly, the local life service business in a general Hong Kong Phone Number  sense will be divided into catering + home delivery, in-store comprehensive, and hotel and hotel services based on transaction attributes.  by Xiaohongshu is not limited to these categories, but includes more content derived from it, such as photo check-in points, local group chats, etc. At the same time, it is certain that the primary purpose of Xiaohongshu’s local life at this stage is not to quickly obtain a





certain amount of transaction targets, but more to explore the community and test the integration between the community and the business. In terms of products, Xiaohongshu's "nearby" is still relatively immature. The content refresh under the same location is not mature enough, and the link for users to verify transactions through the homepage is also very long. In the eyes of many local life practitioners who are accustomed to traditional experiences, it has not done much in promoting transactions. The entire Xiaohongshu local life is still very "Buddhist". Even the entire "map + content" product may be discontinued in the future, but it is a new form that grew out of the community, a new idea, and new possibilities for combining community and offline.Mental representation can be regarded as an "output" that