Some analysts believe that if Station

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Said that in fact, Bilibili still has nearly million DAU on both the PC and OTT sides. Adding up the three terminals, station B’s DAU may exceed million by early In terms of commercialization, Bilibili has always been criticized. They refused to add pre-roll ads to the UGC content on the platform. At the user level, it indeed ensured the optimal user experience. However, at the commercialization level, this strategy of Bilibili was regarded as not fully utilizing the platform’s advertising inventory, thus affecting commercialization. efficiency.


Some analysts believe that if Station B is willing to follow industry practices and Indonesia Phone Number add patches to UGC content, it can give UP more money. This ensures stronger creative enthusiasm on the content supply side. However, Station B believes that patches affect user experience and efficiency is declining. Not doing patches has helped them win the hearts of C-end users. The latest financial report shows that the average number of monthly active users on the platform reached million, a year-on-year increase of . In addition, the million monthly active UP owners are the foundation of Bilibili’s commercialization.





The supply-side high-quality content brought by these UP owners has brought an  annual retention rate to Station B. In the third quarter of , the daily active users of Station B exceeded million, and the average daily usage time reached a new high of minutes. These extremely high community stickiness growth and interaction data may support Station B in exploring its own balance between taking into account the rights and interests of UP owners and user experience.