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This way keyword research aligns well with content gap analysis for finding topic and keyword ideas where your competitors rank for specific blog posts but you don’t. Market Research Conducting keyword research can also help you better understand key demographics, providing you with information  areas of your business, including other areas of your marketing campaigns. For example, you might find that search patterns for a specific product tend to escalate during the winter months.

This gives you a significant marketing opportunity to promote that product more during the photo editing servies winter months. Rank Measurement Finally, conducting keyword research ahead of time can give you a concrete way to measure the progress of your campaign and give you baseline metrics when you check your search rankings. Personally I like to use various ranking factors such as overall organic search traffic and conversion rates.



To measure the progress of a campaign, but being able to clearly map out your rankings for a handful of targeted keywords can also improve the accuracy and thoroughness of your rankings. Activity. Noteworthy Keyword Research Tools and Software The following, some cited and some not, are excellent tools for conducting keyword research.