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Make sure new hires are listening to the calls of your top performers so they can hear the voices of professionals handling a variety of sales scenarios. You can use the call recording feature to do this. Technical Training You’ve given your sales reps the tools they need to succeed, but it doesn’t matter if they don’t know how to use them. While your tools don’t require extensive training, you do need to familiarize your employees with the phone system and prepare them. Good to answer any questions You can find our guide here Call center training Get the most out of your sales team. Set Up a Sales Call Process In addition to having your sales process ready, it's also important to have a process in place for your team before they start making calls and reciting your scripts.

A sales call process might look like this: Research prospects. This is called a cold call but that doesn’t mean your rep should be cold calling. They should know who they are calling and why. The reality is that their playbook will depend on the research they do Email Marketing List on their prospects. Planning issues. Yes your reps have a script but they should also plan questions based on the information they learned during the research phase. Questions are a way to get prospects talking This is important when you’re trying to uncover pain points. Determine the goal of the call. Sales reps should know what they want to achieve with the call. This call is about discovery. Scheduling a demo. Capturing decision makers. Understanding your goals is the first step to achieving them.




Be an active listener Active listening is the practice of listening to a speaker while providing feedback. Essentially you are telling the speaker that you heard it. This is a very important skill for sales reps because it allows them to connect with potential customers. Building Your Cold Call Script Your script is one of the most important tools in your call center's arsenal. However script can be a misleading term because a cold calling script is a living document rather than a script that tells a rep exactly what to say on each call. If this method worked telesales could be done by robots. Instead a cold call script is a template that tells your reps how each call should be formatted.