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If we already know that the product is going to be used by deaf people, involve a greater percentage of those people.How to involve stakeholders in research Monica Bohigas March , Est. Reading: minutes We often encounter teams or clients who, due to lack of time or knowledge, delegate the entire UX Research process to us and only wait for a report after three or four weeks with which they can work on their product or service. While it is better than no research at all, in our view, it is not the ideal situation. After many projects, we have proven that when our clients are involved, there is a greater probability of success in each phase of the study: Research questions are correctly defined Participants with the appropriate/necessary profile are recruited The script includes the most important themes and gives them appropriate weight The sessions have great value and impact on the client (they see and hear the end user, and not just the clips or quotes from the final report) The final report fits the expectations and the intended use.
Drawing conclusions that are better directed and contextualized opens up. For us, it is FUNDAMENTAL that there is collaborative work between stakeholders and researchers. Therefore, we always recommend that our clients get involved in Brazil Mobile Number List every step of the process: Research Plan Design Laying a clear and concise foundation of the research with the stakeholders helps the rest of the project flow better and adjust to their needs and expectations. How do we do it? For our team, it is essential to have a kick-off meeting where we work together to answer the following questions (among others): What do you want to achieve? → It helps us to write together or validate the research questions and define the methodology or technique that we are going to use. What are you going to use the results for? → It helps us define how we are going to focus the report and adapt it to the public that will receive/use it.
What research have you done in the past? → It helps us direct the script, be more efficient in the analysis and be able to analyze the hypotheses that the client may have. Who are your users? → It is necessary to carry out an appropriate capture. In this way, we align the objectives, expectations and processes between the researchers and the client from the beginning of the project. This is a meeting that may last only an hour, but it significantly increases the probability of project success. I guarantee it! Preparation and Deliverables Throughout the project, we must try to have the client closely follow the project so that they can intervene, guide or alert the researchers from their perspective and knowledge.If we already know that the product is going to be used by deaf people, involve a greater percentage of those people.How to involve stakeholders in research Monica Bohigas March , Est. Reading: minutes We often encounter teams or clients who, due to lack of time or knowledge, delegate the entire UX Research process to us and only wait for a report after three or four weeks with which they can work on their product or service. While it is better than no research at all, in our view, it is not the ideal situation. After many projects, we have proven that when our clients are involved, there is a greater probability of success in each phase of the study: Research questions are correctly defined Participants with the appropriate/necessary profile are recruited The script includes the most important themes and gives them appropriate weight The sessions have great value and impact on the client (they see and hear the end user, and not just the clips or quotes from the final report) The final report fits the expectations and the intended use.
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發表於 2024-2-29 19:19:25