But you can do this with good subjects

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And, of course, by specifically addressing your customer's needs. The interest is actually already there and it's just a trigger email, so to speak. Our chances are very high that it will be opened. That customers like what they read and that they actually buy it. And the nice thing about it is that customer loyalty is comparatively much cheaper than, for example, acquiring new customers. In addition, statistics show that existing customers buy significantly more. This means that the shopping cart value is often several times higher than for new customers.

Which is understandable because once you're convinced of a shop, you'll naturally Special Data be happy to buy more if you've received the right products at the right time by email. I mentioned briefly at the beginning that you usually only need an email address and your name to do email marketing. Now the question is of course: Where do you get the name and email address. As I have already said, customers often have to specify this when purchasing anyway. But there are also ways to gain newsletter subscribers via the About Us page if you include a box like this in your email marketing. Or the request to provide your email address on the “Thank You” page.



If you missed it in the checkout process, please indicate again in the order confirmation that you are sending content. And always pay attention to the double opt-in procedure so that the user confirms again that he would like to receive the content. If you want to go deeper into how to get new newsletter subscribers, I recommend the blog post by my colleague Anastasia . There you can see exactly how you get email addresses. Thank you for joining us again today. I hope I was able to answer your question and see you next time.Customer Centricity is one of the biggest buzzwords in the marketing industry.