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Advertisers who are lucky enough to be able to test this ad extension currently can add an image to the right of the text ad that appears in Google search results. Example of image extensions Like Microsoft Ads, which launched this same extension in 2015, Google offers a more visual experience to ads for the search network , thus helping to capture the attention of Internet users. The extension was initially only available on mobile ads, but Google says it wants to make this extension visible on desktop as well. Also read: [Google Ads] Boost your sales with Discovery Ads ads Go further with dynamic image extensions Google also plans to test dynamic image extensions .
The principle consists of letting Google itself automatically determine the Korea Phone Number Data images to display from the images present on the advertiser's website. The advantage is to save time and once again let the machine do the work for you. However, the advantage of the “manual” version of this extension lies in the control of the image that we wish to integrate. In either case, we recommend testing both options once . What does this beta involve? We can easily imagine the gain that the Google Ads image extension can add to search network ads, namely greater attractiveness of your ads and therefore better click-through rates.
It remains to be seen whether the extension will only be displayed for the ad in position 1 or if it will also be displayed on subsequent ads, and to what extent, which Google does not yet specify at the moment. Convinced of the importance of setting up Google Ads to achieve your business objectives? The experts of our web marketing agency are at your disposal and will be able to set up campaigns totally adapted to your activity! Want to go further? That’s good, our experts have created a complete guide to help you optimize your e-commerce strategy from A to Z! Natural referencing is, for many, a complex expression. There is so much to read on the subject that one can quickly get lost.
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發表於 2024-3-5 13:22:31