Promotional, i.e. the one promising a promotional

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Rate and thus encouraging purchase, it is often used to retain an undecided customer. Price competition  how to set attractive prices? Now that we know what functions price has in marketing, it's time to set it. The key to the valuation will be selecting the appropriate pricing strategy. Which ones can you choose? Cream skimming strategy  involves setting inflated prices for a very short period of time. Choose this solution if you introduce unique, innovative or limited products to the market, in which case customers will be willing to pay a higher price for them. The cream harvesting strategy is also a good choice if you describe your products as exclusive.


Market penetration strategy  based on very low prices, which are intended to maximize sales and gain a large market share. This strategy is often used to retain existing customers and when introducing a new product to the market. Please note, however, that its Algeria WhatsApp Number use may lead to a price war that will destroy the entire market. Preventive pricing strategy - it is used in companies that already have an advantage over their competitors. It involves using low prices to prevent new competitors from entering the market. Strategy of eliminating competitors - in this case, prices are very low, often below the value sufficient to cover production costs, and therefore the company suffers financial losses.




However, using this strategy allows you to eliminate competitors and only then raise prices to a level that allows you to make a profit. As you can see, the e-commerce market can benefit from many pricing strategies, but one of the most popular is the one based on competition. It involves monitoring the prices of rivals' products and optimizing your own offer based on them. Price competition strategies are a good choice for companies operating in highly competitive industries where purchasing costs are a key factor influencing purchasing decisions. This means that it is eagerly used by online stores, airlines, gas stations and telecommunications companies. The advantage of using a price competition strategy is the ability to quickly adapt to .