With these large numbers, there are usually

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So you can see per page which terms have been used by visitors.  very valuable words that you can use to expand your Ads campaign. With Search Analytics for Sheets you can make a printout of all organic search terms per page of the website. This way you have an overview of all organic search terms per page. I recommend filtering within this overview the search terms that have generated at least one click on the website. This excludes most irrelevant ones. Then use this data to.

Expand your Google Ads campaign. It is possible that relevant search terms are not yet in the campaign Create new ad groups. Are there certain pages that are not yet running an advertisement Then this overview gives you an idea of ​​which organic search terms are photo editor currently scoring for this page. Review whether search terms from the Google Ads campaign land on the correct landing page. Additional tip Through a vlookup it is possible to easily compare Ads data and organic data.



Use this Excel/Google Sheets formula to see if the Google Ads and organic landing pages match at the keyword level. As discussed above, you can also view a predefined report to view organic and paid results. 3. Use Google Ads data to test search terms Do you doubt whether you want to implement certain organic optimisations For example, because you cannot properly assess whether this will actually deliver what you have in mind Then test search terms with a Google Ads campaign. Create a separate campaign and let this test run until you have collected enough data.