What is predictive lead scoring?

Tanvirmasud

HubSpot 's predictive lead scoring is one of the most cutting-edge and useful tools in the world of CMR, which will give you estimates on the probabilities surrounding the conversion from users to customers of your site visitors or subscribers. And how does he do it? With a sophisticated algorithm that analyzes your potential customers and other sets of customers in the sector and studies their behaviors based on the actions they carry out or not carry out, based on what captures their attention, based on what they choose to view, click or download. IT APPLIES TO: Marketing Hub Enterprise Sales Hub EnterpriseThis way you will have a report that will determine the probability that your open contacts will close as customers within 90 days.

But it will not only analyze them: the algorithm India Telegram Number Data will also segment the contacts. In your HubSpot account, click the settings icon in the main navigation bar. In the left sidebar menu, go to CRM > Properties . Search or browse, in the “ Contact Information ” section for “ Likelihood to close ” and “ Contact priority ” : Likelihood to close: this is a score that represents, in percentages, what the chances are of closing a contact as a customer within the next 90 days based on the properties and behavior of the standard contact. For example, contacts with a close probability value of 22 have a 22% chance of closing as a customer in the next 90 days. Contact priority : Contact categories based on Likelihood to close score , which can be used as CRM filters to segment the best and/or worst leads.



The Very High, High, Medium, and Low categories will each contain 25% of your leads based on their likelihood of closing the score, with the Very High category applying to the top 25% of scores. The Closed won category applies to contacts who have already converted, who have therefore "succeeded" by becoming customers. The range of scores in each category may vary over time based on user behaviors. If you have a newly opened HubSpot account, estimates may not be entirely accurate due to lack of data. As the algorithm acquires more data about your contacts and customers, the estimates will become more and more refined.