When done effectivelyb content will lead the product

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In turn, users and potential customers can experience the product through reading or viewing content. to customers and allow them to see exactly what solutions the product can solve. Product-based growth In this trend, customers will experience the product first in the form of a trial or free service to make a decision whether to purchase or not. This form is often popular in technology companies, operating under the SaaS model. Product-based growth is gradually becoming popular because customers are curious about the product they intend to buy, whether it really solves the problem they want or not. From there, it helps make decisions more accurately.


Product Marketing Strategy Identify target audience and customer portraits One of the Email Data main roles of product marketing is to identify the target audience and build a specific customer portrait for the product. By understanding your customers' needs and pain points, you will be able to ensure your product marketing strategy is aligned with your target customers and their personas. Positioning and different message for the product Once you've identified your customer's characteristics, you can think about highlighting how your product can solve your customer's challenges . However, that doesn't necessarily mean you have to be completely different from your competitors. Positioning and different message for the product Positioning and different message for the product The key to distinguishing your product from other products on the market is positioning and messaging.



To do that, you need to answer the question: “ What makes the product unique? ” and use it as the main ideas for your product marketing strategy Set product goals Next, what needs to be done is the goal for the product. These goals will change depending on each product period and must be consistent with the market context. Below are some common goals that any business needs to have: Increase revenue Interact with customers Improve market share Get customers from competitors Increase brand recognition Follow the rules of the SMART model when setting goals Follow the rules of the SMART model when setting goals For best results, you can combine a few of these goals or choose just one to focus on. It is important to ensure goals meet the requirements of being specific, measurable, achievable, realistic and time-bound (SMART).