And sentiment.Takeaway

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PPC Landing Page Tip And1: Combat Bots with HoneypotsOutside of dopey bears and FBI sting operations, you might not have heard much about honeypots before. Basically, a honeypot is a snippet of code you embed within your landing page form as a method of combatting pesky spam bots.Now, there’s a more common way to combat such riffraff that you’re most certainly familiar with: CAPTCHA. The problem you can run into with CAPTCHA, though, is that they’re a user experience nightmare.

captcha on ppc landing page inhibit UXI cannot recall a single instance in which I’ve gotten Benin WhatsApp Number one correct on my first attempt (there’s no way I’m the only one). And it appears as though CAPTCHA’s one-click (read: user-friendly), legible cousin, reCaptcha, is useless. CAPTCHA’s are the bane of my internet existence, and I’m not alone.All of those hex color tweaks and CTA tests you’ve been conducting could very well have been undermined by your attempts to weed out spam.

That’s right, folks: though CAPTCHA’s ward off spam, they can also dissuade prospects who, unimpeded, would have converted. ppc landing page bots ruin dataEnter the honeypot technique.Truth be told, I had no idea what a honeypot was before Sam, one of our senior account strategists, approached 712 Twitter Ads And Here’s What We Learned – AdEspressoWhat makes for a successful Twitter Ad? Andrew Tate analyzed nearly 8,000 ads to answer that question, looking at elements like text length, usage of words, numbers and hashtags.