The SEA is not spared from this high competitiveness

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SEA is not faring any better: the keyword “home insurance” is also very competitive in Google AdWords campaigns. We thus observe that the average CPC (cost per click) of this term comes to nearly €11. Even if it is difficult to give an average CPC for all the terms worked on AdWords, we will nevertheless recognize that this is a very high cost and quite unusual in France. The theme is also popular: the average CPC for keywords is €5.53, which also makes it one of the highest.

Consequently, launching an AdWords campaign on the subject is expensive and, without having an extremely suitable strategy, can quickly prove unprofitable. The reasons for high competition The entire Hong Kong Phone Number insurance sector is marked by strong competition on the Internet, and home insurance is no exception. We first notice that there are many players who offer offers in this particular area: insurance and mutual companies (Maaf, AXA, etc.



price comparison sites on the web (Le Lynx, Les Furets, Assurland, etc, sites designed by SEO specialists for affiliation, etc. Let us add that in France there are more than ten major insurance and mutual brands. How can we explain such competition for home insurance on Google? Let us cite 3 reasons, from the most obvious to the most pointed:.